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Since I've become rather successful in what I am doing, I am hooked on a new style of living. Milan is a branding monoculture where marketing managers, art students, and cleaners wear the same. Even the drum'n'bass deejay in the popular club Propaganda wears Prada, Armani, or Gucci. How strange it is to produce meat in an Auschwitz-like way.

After the meeting the H&M team brought sketches, mood boards, one-of-a-kind dresses and other invaluable items from the Kenzo archives back to H&M’s Stockholm headquarters.

Once there, everything that was connected to the collection was locked in a safe room that only a handful of employees had access to.

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THE COLLABORATION On 25 May, H&M and Kenzo announced that a designer collaboration between the two labels was in the works and that a collection rich in colour, print and detail was on its way.

At that time, the collaboration and work with putting the collection together had been going on for quite some time.

[written while listening to 'Questions in the Form of an Answer' by People Under the Stairs, wearing a long-sleeved shirt by [aem'kei], trousers by Carhartt, underwear by c K, socks by MEXX, and shoes by New Balance] The two weeks after finishing Naomi Klein's book 'No Logo', I was obsessed with branding. Let's face it: Living in Holland also means choosing brands to combine. It gives you the opportunity to design your lifestyle inch by inch.

Let's admit it: We're all victims of the new form of advertising brands. But the range of brands to choose from is so much larger.

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  1. What’s the likelihood of success in courting when everyone keeps their hands to themselves in the beginning?

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